Will Minimum Awesome Product (MAP) replace Minimum Viable Product(MVP)?

March 22, 2019

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Nowadays the app market changes very quickly. Every day new apps are deployed, and users’ requirements on new products constantly increase. Today it’s not enough that the app is helpful. It also has to be easy-to-use, secure, fast and meet standards consumers are accustomed to.

MVP (Minimum Viable Product)

That is why MVP (Minimum Viable Product) often is not enough. The whole concept of MVP presupposes that the development focuses on the main functionality of our app. On creating the simplest version of the app to enter the market as fast as possible. Inherently, we don’t pay a lot of attention to the look of the product and the interface — we want to receive initial users’ feedback, learn if our product meets their expectations, find out what needs to be changed.

Proof of Concept

It’s similar in case of Proof of Concept (PoC), but the essence of PoC is to test our idea and find out if it’s worth sharing. PoC gives us only yes or no answer about the demand for our concept while MVP is something more: we also find out what users do and don’t like about our app, what can we add to meet their expectations.


With MVP we aim to draw users’ attention. And in most cases, we can’t do it efficiently by proposing the product that is not attractive, intuitive, and does not meet basic standards for its category.

Here’s where MAP — Minimum Awesome Product — turns out to help. The concept of MAP assumes that User Experience (UX) is as important as the main functionality.

Minimum Awesome Product

It’s not enough to develop an app with a perfectly-working functionality. We have to impress users with the visual side of the app by creating beautiful design and UX. Users should enjoy our app from the beginning. Our app needs to have basic features like any other similar app in the particular market segment because users will expect it. Why is that?

Nowadays most startups enter the market with a product that is not entirely new but improves something that already exists. There’s a lot of room for that. Current solutions not always are perfect. But that is why our product has to be competitive from the start: to attract users and convince them even to try out our app instead of the one they are using right now.

If we want to attract initial users to our app and get the real feedback, we need to invest in the visual side of the app. What is more, it’s also important to make the process of providing feedback as easy and as fast as possible. With all that in mind we still need to remember, that we’re creating the first version of our app, so as not to focus on details too much. And of course, the main functionality should still be the core and needs to be perfect.

To Sum Up

We live in times when it is hard to come up with a total innovation, and even the first versions of new products need to attract users with a lot more than only useful functionality. Minimum Awesome Product is basically MVP with “wow effect” in terms of UX. And if you’re not aiming to conquer the market with the entirely new idea, that’s the direction you should go in. 

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